Christina Lu — Designer

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About

Home

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About

Christina Starter Pack

Christina Starter Pack

Christina Starter Pack

1 UBC BCom Diploma ● 2 Film/Digital Cameras ● 3 Thrifting ● 4 Art/Design Books ● 5 Volleyball ● 6 Broccoli ● 7 Aries Sun/Leo Moon/Sagittarius Rising ● 8 Personality Quizzes ● 9 Sketchbooks ● 10 Jasmine Green Tea ● 11 Pratt MS iXD ● 12 Silver Jewelry

1 UBC BCom Diploma ● 2 Film/Digital Cameras ● 3 Thrifting ● 4 Art/Design Books ● 5 Volleyball ● 6 Broccoli ● 7 Aries/Leo/Sagittarius ● 8 Personality Quizzes ● 9 Sketchbooks ● 10 Jasmine Green Tea ● 11 Pratt MS iXD ● 12 Silver Jewelry

1 UBC BCom Diploma ● 2 Film/Digital Cameras ● 3 Thrifting ● 4 Art/Design Books ● 5 Volleyball ● 6 Broccoli ● 7 Aries/Leo/Sagittarius ● 8 Personality Quizzes ● 9 Sketchbooks ● 10 Jasmine Green Tea ● 11 Pratt MS iXD ● 12 Silver Jewelry

1 UBC BCom Diploma ● 2 Film/Digital Cameras ● 3 Thrifting ● 4 Art/Design Books ● 5 Volleyball ● 6 Broccoli ● 7 Aries Sun/Leo Moon/Sagittarius Rising ● 8 Personality Quizzes ● 9 Sketchbooks ● 10 Jasmine Green Tea ● 11 Pratt MS iXD ● 12 Silver Jewelry

I love that design lives in two worlds. One is invisible and abstract: research, systems, patterns that helps people act. The other is the craft we touch: interfaces and visuals that tell stories, inviting us in.

I’m happiest where those worlds meet. Where curiosity leads, clarity and delight coexist, and the right design turns complex information into something people can understand and use!

My work spans user experience and visual design — from interfaces and product content to brand systems and editorial pieces. I enjoy exploring across mediums, learning new tools, and experimenting with form when the idea asks for something more.

I’m a Taiwanese-Canadian based in New York City, continuing to grow my craft through the MS Information Experience Design program at Pratt Institute.

I love that design lives in two worlds. One is invisible and abstract: research, systems, patterns that helps people act. The other is the craft we touch: interfaces and visuals that tell stories, inviting us in.

I’m happiest where those worlds meet. Where curiosity leads, clarity and delight coexist, and the right design turns complex information into something people can understand and use!

My work spans user experience and visual design — from interfaces and product content to brand systems and editorial pieces. I enjoy exploring across mediums, learning new tools, and experimenting with form when the idea asks for something more.

I’m a Taiwanese-Canadian based in New York City, continuing to grow my craft through the MS Information Experience Design program at Pratt Institute.

I love that design lives in two worlds. One is invisible and abstract: research, systems, patterns that helps people act. The other is the craft we touch: interfaces and visuals that tell stories, inviting us in.

I’m happiest where those worlds meet. Where curiosity leads, clarity and delight coexist, and the right design turns complex information into something people can understand and use!

My work spans user experience and visual design — from interfaces and product content to brand systems and editorial pieces. I enjoy exploring across mediums, learning new tools, and experimenting with form when the idea asks for something more.

I’m a Taiwanese-Canadian based in New York City, continuing to grow my craft through the MS Information Experience Design program at Pratt Institute.

I love that design lives in two worlds. One is invisible and abstract: research, systems, patterns that helps people act. The other is the craft we touch: interfaces and visuals that tell stories, inviting us in.

I’m happiest where those worlds meet. Where curiosity leads, clarity and delight coexist, and the right design turns complex information into something people can understand and use!

My work spans user experience and visual design — from interfaces and product content to brand systems and editorial pieces. I enjoy exploring across mediums, learning new tools, and experimenting with form when the idea asks for something more.

I’m a Taiwanese-Canadian based in New York City, continuing to grow my craft through the MS Information Experience Design program at Pratt Institute.

Design Philosophy

Design
Philosophy

“Just try it and see,” said someone out there, probably. Attempting to make the thing (e.g. with code, sketching, building) tells me more than a perfect plan ever could, even if I do love going down a research rabbit hole first. And if the skill isn’t in my toolkit yet, even better. It means I get to learn something new along the way!

“Just try it and see,” said someone out there, probably. Attempting to make the thing (e.g. with code, sketching, building) tells me more than a perfect plan ever could, even if I do love going down a research rabbit hole first. And if the skill isn’t in my toolkit yet, even better. It means I get to learn something new along the way!

“Just try it and see,” said someone out there, probably. Attempting to make the thing (e.g. with code, sketching, building) tells me more than a perfect plan ever could, even if I do love going down a research rabbit hole first. And if the skill isn’t in my toolkit yet, even better. It means I get to learn something new along the way!

“Just try it and see,” said someone out there, probably. Attempting to make the thing (e.g. with code, sketching, building) tells me more than a perfect plan ever could, even if I do love going down a research rabbit hole first. And if the skill isn’t in my toolkit yet, even better. It means I get to learn something new along the way!

Experience

Design
Philosophy

Digital Content Designer | SAP

Jan 2024 – Aug 2024 | Vancouver, Canada

Marketing + Content Design | A Thinking Ape

May 2023 – Aug 2023 | Vancouver, Canada

Design Director | UBC BizTech

Aug 2022 – May 2023 | Vancouver, Canada

Sales + Market Research | Quanta Computer

May 2022 – Jul 2022 | Taipei, Taiwan

Head of Marketing | The Hot Potato Initiative

Jul 2020 – Jun 2022 | Vancouver, Canada

Education

Design
Philosophy

Pratt Institute

MS, Information Experience Design (Expected May 2027)

University of British Columbia (UBC Sauder)

BCom, Marketing & Business Analytics (2025)

Skills

Design
Philosophy

UX, Product, Interaction

User Research / User Interviews / Usability Testing / Card Sorting / Tree Testing / Information Architecture / Interaction Design / Wireframing / Low-High Fidelity Prototyping / Journey Mapping / Design Strategy / Content Strategy / Responsive Design

Visual, Brand, Storytelling

UI Design / Visual Design / Brand Identity / Editorial & Layout Design / Illustration / Basic Motion for UI / Social Media Content Design / Storyboarding

Research, Analytics, Insights

A/B Testing / Statistical Quantitative Analysis / Competitive Analysis / Data Storytelling and Visualization / NPS Insights / Stakeholder Presentation

Tools

Design + Prototyping

Figma / Adobe Illustrator / Adobe Photoshop / Adobe InDesign / Adobe After Effects / Procreate / Blender

Tech & Product Implementation

HTML / CSS / JavaScript / AI-assisted Code / Tableau / Power BI / Advanced Excel / SQL / Notion / Google Workspace

Collaboration & Delivery

Cross-functional Collaboration / Agile-friendly Workflow / Design Documentation / Creative Direction / Project Coordination

© CHRISTINA LU 2025

© CHRISTINA LU 2025

© CHRISTINA LU 2025

© CHRISTINA LU 2025